Better the bitter truth than a sweet lie... This saying has been known to us since childhood. However, is honesty always such a good thing? What to do with white lies? Maybe there are situations when you should remain silent?

Honesty and personal branding. Strange, isn't it? It would seem how such different concepts can be connected. However, they can. Previously, the concept of “branding” was used only in relation to a specific company and its image. Nowadays, so-called personal branding is becoming more common. So, when a person builds his brand in one way or another, he a priori cannot be honest, and as a result he finds himself in a trap that he has created for himself. And in order to get out of this very trap, you need to start telling the truth again. But in reality it often turns out that the notorious truth is perceived by others, so to speak, without much enthusiasm. Moreover, this applies both to the world of business and to private spheres of life. And how will your life change if one day you begin to answer questions with the utmost honesty?

Which friend is really better: the one who will tell the absolute truth, wishing you well, or the one who will not tell you anything or will answer that the job/house/life partner/hairstyle you have chosen and so on is quite good, the main thing is, so that you like it all? As practical experience shows, the best friend is the one who mysteriously remains silent or shrugs. Well, the one who answers with the honest truth is ultimately perceived as an ill-wisher.

The same can be said about the work sphere. If you set out to create your own personal brand, then you should definitely position yourself as a successful person. The photos you post should be beautiful. It’s even better if they show you together with successful and famous people. You must periodically shine at high-profile events, get caught on camera and be a star on social networks. Well, the facts that you actually hate being photographed, that you are so tired of giving all sorts of comments, and that you really can’t stand the people who often appear in photos with you, no one needs to know. This is quite logical, because if you show all your cards to the public, you risk losing their respect and veneration, and, accordingly, losing the brand you so diligently created. However, maintaining such a regime is a very problematic task. Sooner or later, a person who regularly lies to himself and others may have a nervous breakdown.

And yet, what will happen if you start telling only the truth to everyone around you? Believe me, it will be more than fun.

People will avoid you

If you have become absolutely truthful, then you can begin to prepare for the fact that some individuals will simply stop talking to you. These could be your friends, relatives or colleagues. Prepare yourself for the fact that your environment will undergo dramatic metamorphoses, and this applies to both the real world and your virtual friends on social networks. When a person speaks the truth, not offending anyone is an almost impossible task.

People may think you are suicidal

So, you suddenly started writing only the sincere truth in your feed. If your life is full of stress and anxiety, then every post will probably be full of signs of depression or psychosis. And someone will even decide that you have suicidal tendencies.

People will think you're crazy

Communicating with a person who speaks only the truth, or reading his posts, many people around him wonder if everything is okay in his head. In this case, your mental state will probably become the most discussed topic among your friends and colleagues. Some may even politely hint to you about the need for a good psychoanalyst.

People will get scared

People love to label things. Some will say that in this way you attract attention to yourself, others will say that you are really crazy, others will call you an upstart, and so on. Telling the truth in our time is a very strange activity, and not everyone likes it. It is especially unpleasant for people to truthfully discuss their shortcomings.

After some time, those around you will get a little used to your statements. Some of them will recognize that you are quite funny and will come back to you step by step, wanting to see what you will do again. And most importantly: now they will be one hundred percent sure that what you say or write is the absolute truth. You will become their main source of information, so to speak, “uncensored.”

People will listen to your advice

So, the stage of getting used to you and your words has already passed, and now people may well begin to trust you. They will be confident that you will tell them the honest truth, and not tell them beautiful fairy tales in order to turn this to their advantage. They won’t necessarily love you, they may even be a little afraid, but they will definitely come for advice.

You will find the long-awaited freedom

So, the last and probably the most pleasant stage. You are now free from the shackles of lies and from your personal brand that kept you within certain boundaries. If you previously did not say what you so wanted to tell, or kept your opinion to yourself in order to please your loved ones and not offend anyone, then now you can safely shout about what is really spinning in your head. From now on, only those people who value you and your personality will be next to you, and not those who liked your tacit consent.

Believe me, your life will become much easier and simpler. There is no need to think about every word spoken or written, to pretend to be God knows what, to try to be good to everyone in order to promote yourself. Now you are really you. And you are surrounded only by those people who love, appreciate and respect you. However, one should not confuse truthfulness with natural rudeness and rudeness. The freedom you have gained does not give you any reason to throw around impartial words and opinions left and right. This freedom opens up a completely new opportunity for you - to build your personal brand on truth and trust, to improve yourself, to develop and to be able to be responsible for every word you say.